Customer-facing dashboards let users see the data that matters to their account directly inside your product or customer portal.
Good customer-facing dashboard examples
- Account usage dashboards
- Subscription and billing summaries
- Campaign performance dashboards
- Project status dashboards
- Customer health and adoption dashboards
- Support ticket and SLA dashboards
- Marketplace seller or partner dashboards
Dashboard design approach
Customer-facing dashboards should be narrower than internal dashboards. Focus each dashboard on the questions a customer is trying to answer, not every metric your company tracks internally.
Put summary KPIs first, follow with trend charts, then include detail tables only when customers need to inspect records or export data.
Data scoping
Use filters and signed embed payloads to scope each dashboard by tenant, customer, account, organization, region, or user. The customer identifier should be generated by your backend after your app authenticates the user.
Useful chart types
- KPI charts for headline account metrics
- Line charts for trends over time
- Grouped or stacked bar charts for comparisons
- Table charts for detailed records
- Download charts when customers need exports